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“I’ve Given Up On The Restaurant Niche…”
. If you’re targeting the restaurant niche, I feel your pain. The restaurant niche is a quagmire. Restaurant owners on average invest over a hundred and fifty thousand dollars on equipment to open up a restaurant and then quibble with you over a few hundred dollars. Why? Because generally speaking, it’s a low-ticket client niche. […]
Continue reading“Honestly, why even bother targeting restaurant owners?…”
. Sometimes in business, you hit a roadblock and it forces you to stop and ask yourself if continuing in that direction is even worth your time. Unfortunately (or fortunately depending on how you look at it), I’ve been at that point several times. In some cases, I gave up and moved on. However, in […]
Continue readingTired of convincing restaurant owners that they need a website?”
. In my opinion, there is no bigger waste of time than trying to “convince” a restaurant owner that they need a website. As a general rule of life, I don’t spend one minute trying to sell anybody something they don’t want unless it’s literally life or death. Of course, I spend the time to […]
Continue readingRestaurant with no birthday club, no catering and no delivery. Do they even like money?
. I’m going to throw a monkey wrench at you today. But, it will be worth it. See, I know that reputation management and mobile marketing is the hottest thing in consulting these days, but there is soooooo much more to getting diners to come through the door. Don’t get me wrong. Reputation management is vitally […]
Continue readingDon’t have time to work the restaurant niche? This may help…
. One of the things that scares a lot of consultants about focusing on a niche like restaurants is that they don’t want to take time away from what they’re currently doing. I completely understand and agree. If you have to take time away from your money-making activities in order to explore another niche, then […]
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