. It’s been said that out of all the things a consultant could wish for, a hungry starving crowd should be on the top of that wish list. However, I’ve come to realize something else. If you’re not selling what that hungry starving crowd is hungry to buy, then it won’t do you a lick […]
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So many consultants email me with their various problems in their consulting businesses and many times it boils down to this: 1. They don’t have enough quality leads consistently flowing in. 2. Therefore, they don’t have enough sales conversations with quality prospects on a consistent basis. 3. And ultimately they don’t get hired by enough […]
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. Picking a industry to specialize in is tough. In fact, it’s downright scary. So many consultants get hung up on picking a niche that they eventually get paralyzed and never end up picking any niche. And so they continue to put out bland, boilerplate marketing messages that don’t really work. So, here’s my controversial […]
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. One of the biggest challenges that is rarely acknowledged when it comes to building a successful offline business or consulting practice is fear. And no I’m not talking about fear of success. I’m talking about fear of investing money in marketing your consulting business. It doesn’t matter if we’re talking about one hundred dollars […]
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. As a marketing consultant, it’s likely that you’re being inudated with offers from dozens of guru’s on a daily basis. However, many of the most popular and shared articles and posts that I see online regurgitate many of the same talking points and concepts that are widely believed, but aren’t necessarily true. So today […]
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