“How To Get Doctors, Dentists And Chiro’s As Consulting Clients…”

Well, before we jump into the meat of the strategy, let me give you a spoiler and give you the good news which is that you can get high ticket medical clients the same way you get high ticket clients in other niches.

However, that’s also the bad news.

Especially if you’re struggling to get high ticket clients in every other niche you’ve tried.

But before I share the solution, let me completely honest about the top three hurdles you’ll likely encounter in trying to get high ticket medical niche clients.

Hurdle #1: You’ve never worked with a doctor, dentist, chiropractor before.

Hurdle #2: You don’t have a portfolio or body of work to show them to demonstrate your marketing expertise.

Hurdle #3: You can’t seem to get past the gatekeeper.

Now, out of all the hundreds and hundreds of consultants who own my products, training’s and subscribe to my customer only newsletters, those three hurdles are HUGE obstacles to successfully targeting the medical niche.

Now I’m going to share the easy solutions to all three.

Here we go:

1. Never worked with a medical client before.

This a big one and it definitely matters, but here’s how you overcome it:

Build a conversion funnel that incorporates a portfolio that’s built around “what you would do” for a medical practice.

Let me be crystal clear here:

Even if you’ve never worked with a doctor or dentist before, you can still sit down over the 12-30 days and create a awesome portfolio filled with samples of marketing pieces you would provide for a medical practice.

So, this could include:

– Sample wordpress websites.
– Sample email newsletter templates.
– Sample facebook fanpage cover templates.
– Sample blog posts, articles, press releases etc.
– Sample postcards, full page ads and display ads
– Etc.

And all of those samples would be specifically niched to the medical niche you’re targeting.

There is nothing stopping you from doing that right now except you may not have thought of it or you may be a little hesitant to put that level of work into it.

You’ve got to get past that.

See, it’s next to impossible for a doctor to “question” your expertise when all your emails, postcards, letters and website samples are all niche specific to the medical niche they’re in.

It completely answers the proof question when you do it this way.

2. Don’t have a medical niche related portfolio to showcase your skills or expertise.

This was addressed above, but even more so than other niches, the medical niche is all about proof and ability to demonstrate that you have niche specific expertise.

Doctors are especially sensitive to this as they’ve spent hundreds of thousands of dollars, tens of thousands of hours and many sleepless nights to become a expert in their niche.

The solution is to build a “what you would do” portfolio (or invest in plr rights) to marketing materials that demonstrate that you are a expert in marketing for the medical niche you’re targeting.

Without this “proof” you’re ability to get clients in the medical niche will be greatly diminished.

3. Can’t get past the gatekeepers.

Let’s be honest here.

It’s virtually impossible to get past gatekeepers of medical practices. Especially during “business” hours.

In fact, it’s so difficult and unnecessary that’s it’s not even worth the effort in most cases.

However, most doctors are on Linkedin, use facebook, belong to medical associations and have a listed home addresses.

Here’s my point:

You must focus on using lead generation strategies that get your marketing message in front of the doctor while completely bypassing the gatekeeper.

That means running FB and LI ads where you directly target the doctor while they are on FB or on LI.

You can even rent out the email lists of medical publications, take out full page ads or send direct mail to the doctor’s home directly.

That’s how you avoid getting blocked by the gatekeeper.

From your mouth to the doctors ears…directly!
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