“Here How These Medical Niche Consultants Are Crushing It…”
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Today, I’m going to introduce you to five consultants with small to large size consulting practices that are crushing it in the medical niche.
The good news is that all of them are fairly transparent and have put out of alot of content over the years that I’ve gleaned alot of wisdom from.
You’d be wise to do the same.
Alright, here are the consultants who are crushing it:
Consultant #1: Rem Jackson – Toppractices.com
Consultant #2: Kevin Doherty – Buildyourdreampractice.net
Consultant #3: Colin Receveur – Smartboxwebmarketing.com
Consultant #4: Jim Du Molin – Thewealthydentist.com
Consultant #5: Greg Stanley – Whitehallmgt.com
When you get a few minutes go to each of their websites and browse around and you’ll see that they have a ton of expert positioning tools that contain tons of great information.
Now, let’s look at what they have in common:
1. None are doctors, dentist or chiro’s.
When I first even thought about dipping my toe in the medical niche, the first thing that came to mind was that I’m not really qualified to help doctors get more patients.
However, while there are dozens of doctors turned consultants, there are just as many who have never been doctors.
At the end of the day, if you know direct response marketing and invest the time to study the medical market and you’re positioned properly in the doctor’s eyes, then you can be a successful medical niche marketing consultant.
2. They all have a published book.
Now to be perfectly honest, I didn’t have a book when I first started out, but I quickly got one published and it makes a huge difference.
99% of the marketing consultants in the medical niche have a book they’ve authored and they use it in their marketing campaigns.
The reason is obvious.
It’s about expert positioning.
3. They all at least one marketing course (or more) for their niche.
Once again, this is all about expert positioning while building a second stream of income.
4. They all have portfolio’s and testimonials from doctors.
This one is the hardest to come to terms with but if you follow my advice in regards to building a portfolio that’s filled with samples, then you can jump start your proof.
However, let me be clear and say that there is no substitute for testimonials. You’ve got to get them.
So that means that after you’ve gotten things setup you’re going to have to hustle your butt off to get three to five strong testimonials.
Do whatever it takes to get them.
Here’s some ideas:
Ask your existing dentist or doctor to review your website, samples or marketing materials and give you their feedback.
Maybe you have a doctor in the family or who goes to your church or gym that you could ask.
Heck, you might even think about placing a ad on Upwork to hire a few retired doctors to review your book and marketing portfolio.
Just make it happen.
It’s not that hard, but you definitely need those doctor testimonials to give you additional credibility.
Lastly, if you’re anything like me, then when you just read that short list above you probably start thinking:
One…those guys in the examples above have a ton of years of experience with the medical niche that you don’t have.
Two…they have testimonials and portfolio’s filled with success stories from doctors and you don’t.
And three…they have a huge jump on you and advantages that you don’t have so you start to feel discouraged and a little afraid.
I’m not going to lie to you and try to convince you that those things aren’t true, because they are.
However, none of those “truths” will stop you from getting doctors, dentists or chiro’s to hire you as their marketing consultant if you’re positioned properly.
Plus, if you follow my advice and focus on your local area first, you’ll always have a automatic advantage that you can leverage to get your first three, four or five doctors as clients.
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