Why Most Consultants Still Struggle To Get Clients Even When Selling To A Starving Crowd

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It’s been said that out of all the things a consultant could wish for, a hungry starving crowd should be on the top of that wish list.

However, I’ve come to realize something else.

If you’re not selling what that hungry starving crowd is hungry to buy, then it won’t do you a lick of good.

In other words…

It all boils down to your offer.

If you have a dialed in offer that resonates with your target market, you can do alot of other things wrong and still be booked solid for months at a time.

However, if your offer is wrong, ill-conceived and not dialed in to your target market, it doesn’t matter how good your marketing, systems and fulfillment are…

You won’t get clients from that offer.

I couldn’t have said that a few years ago and certainly didn’t believe it.

Back then I believed that great marketing could overcome any hurdle, but the more success I experience with different offers I test, I’ve seen the error of my ways.

I now know what Dan Kennedy meant when he said…

“You have to come up with a offer that your target market will crawl over broken glass to buy.”

And yes I know that saying has been beat to death, but if you’re not putting that level of time and energy into creating your offers, then that’s why they’re falling flat.

So, in light of that, I have some questions for you…

How persuasive is your website design offer?

Are business owners flowing into your consulting business from your website design offer?

How about your facebook marketing offer?

What about your done-for-you online marketing package?

Are you getting two or three business owners a week inquiring about those service offerings?

Do you just a buffet style listing of services you can provide….

…or have you taken the time to create a compelling, persuasive and benefit-laden offer or suite of offers for each marketing service you can provide?

If you haven’t taken the time to put together a compelling offer and/or individual salespage around each service you offer, then why not?

Let’s fix that over the next week.

Start today by listing each service you offer and then use your copywriting skills to come up with several offers that are built around each specific service and get to testing.

They can be on sales pages on your main consulting website or they can be standalone offers on individual domains and landing pages.

It doesn’t matter.

Just start working on creating irresistable offers, start driving traffic to them and testing things out for yourself.

[NOTE] If what I’ve just described to you above sounds like too much work, how are you ever going to get to that next level if you won’t put the work in?

Each of your service offerings should have it’s own offers and sales pages that clearly present a persuasive offer based on what your ideal target market of business owners are eager to pay for.

Do the work and cash the checks.

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