Don’t target the restaurant niche unless…
.
Today, I’m exposing one of the biggest issues in restaurant industry consulting courses that I’m seeing today.
In many of those products, there is something that’s missing that will cause you to struggle and eventually fail.
And that missing ingredient is…
The product creators don’t spend a sizable portion of time teaching you how to actually get diners for your restaurant owner clients.
And it’s setting you up to fail.
See, if you can’t actually get diners for a restaurant owner who’s hired you for that exact purpose, then you’re disqualifying yourself from ever being hired again.
Sure, if they need some flyers made up or website redesign, they may think of you, but 99% of the time, you’re yesterday’s news.
And I’m not saying that to be mean.
It’s the simple truth.
If you’re positioning yourself as a marketing consultant, then you better be able to market the heck out of their restaurant and get people in the door.
So that means that…
– Building a website is often not enough.
– Redesigning a website is often not enough.
– Building them a mobile website is often not enough.
– Listing their restaurant in directories is often not enough.
– Installing a opt-in form is often not enough.
However, they can be part of a effective strategy if they are implemented alongside direct response strategies that actually get butts in the seats.
That’s why you need to have two, three or four direct response marketing strategies in your back pocket that you can count on to get people into your clients restaurant asap.
If you don’t have those proven strategies then be sure to subscribe to get my cheatsheet where I share everything I know about attracting, closing and upselling restaurant clients.
