The 3 Types Of Lead Generation Systems You Must Use To Consistently Get High Ticket Consulting Clients

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This past weekend, I was re-reading a old Dan book and I came across this passage that really opened my eyes.

In this passage, he’s talking about transitioning from chasing prospects to attracting prospects.

Here’s what he said:

“Yes, you can hunt successfully. Hunt vigorously and get clients quickly, from just a week or month long hunt.

I have. You can.

And you can take comfort that most (competing consultants and coaches) are too lazy to be in your way.

If you must hunt, by all means, hunt and hunt aggressively and expansively.

But AT THE VERY SAME TIME, work at not needing to hunt as much…

…and AT THE VERY SAME TIME, work at never needing to hunt again.

The objective is to efficiently create trust, from distrustful prospects and clients, in untrusting times.

The better you get at this, the less hunting you’ll need to do.”

Wow.

That’s powerful and clearly communicates what I’ve gradually come to realize after thousands of cold-calls, email blasts and “drop-ins” to small business owners.

Here’s what Dan is saying:

Today, you might be forced to do hardcore prospecting like running facebook ads, Linkedin ads, make cold-calls, send email blasts, post display ads, mailing direct mail salesletters etc. to hunt for today’s meal.

(aka. chasing prospects every single day to pay the bills.)

AND AT THE SAME TIME…

Do things like…

…contact industry journals, trade associations and chambers of commerce to get your articles published, book speaking engagements and network with your target market so that a few prospects seek you out.

(aka. some chasing & some attracting)

AND AT THE SAME TIME…

Write books, create marketing courses and video’s or workshops with evergreen (7-10+ year self-life) topics that drive leads to your funnels.

(aka. attracting every client you close.)

Imagine how your consulting practice would look if you had a daily plan to do all three levels of lead generation activities on a daily basis.

Doing all three allows you to eat today, tomorrow, next month, next year and next decade like Dan Kennedy, Joe Polish, Jay Abraham etc.

Ultimately, you’ll get to the point that you won’t have to stalk prospects every day just to get a meal tonight.

The meal will be hand-delivered to your front door properly seasoned, cooked to perfection and piping hot.

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