Why Old School Prospecting Methods Won’t Always Work To Get High Ticket Clients

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I know some trainers, coaches and guru’s teach that you have to keep doing the hardcore prospecting (cold-calling, email blasting & blind messaging) for as long as you’re in business.

But here’s the reality:

Michael Jordan couldn’t be the #1 basketball player forever.

Tiger Woods couldn’t dominate the game of golf forever.

Babe Ruth couldn’t stay at the top of baseball forever.

And you can’t cold-call, blast emails and blind message business owners forever.

There will come a day when you will desire to have prospects seek you out and ask for your expertise.

Maybe you’re already there.

Maybe that’s a few years from now.

I don’t know when it’s going to happen, but I guarantee you that it will happen.

More importantly, wouldn’t you love to move away from hardcore prospecting and start getting prospects to call you and be ready to hire you?

And even if you can’t stop the hardcore prospecting right now because it’s your bread and butter, wouldn’t it be nice to have a plan in place to eventually transition to a inbound marketing system?

Well, the best way that I know to do that is to niche your marketing and use paid advertising to continuously fill your niche specific funnel.

Niching your marketing makes you stand head and shoulders above the fly by night cold-callers, mass emailers and mystery messengers that harass business owners at every turn.

That’s why I’m currently working on and testing…

– Niche specific websites.
– Niche specific facebook pages.
– Niche specific linkedin groups.
– Niche specific youtube channels with…
– Niche specific video’s.
– Niche specific landing pages.
– Niche specific webinars.
– And more.

All while making sure that everything I’m building can be maintained and grown in just a hour or so a day by me and my one little assistant.

Not a huge time or cost committment, but a huge payoff.

(And yes, I’ll give you a chance to see everything I’m doing in the next several months. It will be part of my coaching program, so stay tuned.)

See, your goal should be to build up a virtual bank account that has fully completed funnels – from ads to get leads all the way through to fulfillment checklists to get your clients results.

And you want these completed funnels in at least six or seven lucrative niches that funnel clients to you.

After all, how will you ever build a lasting legacy that you’ll be proud of and can pass on if all you’re doing is cold calling, blast emailing and blind messaging business owners?

Not much to be proud of in doing that kind of stuff.

It’s time to start building a sustainable consulting business.
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