Author Archives: Chris Rivers, MBA
Author Archives: Chris Rivers, MBA
. It’s been said that out of all the things a consultant could wish for, a hungry starving crowd should be on the top of that wish list. However, I’ve come to realize something else. If you’re not selling what that hungry starving crowd is hungry to buy, then it won’t do you a lick […]
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. After many years of direct experience and observations of other marketing consultants, I can honestly say that there is a niche that 99% of marketing consultants should avoid. The industry I’m talking about is the medical industry niche. Why do I feel that strongly? It’s simple. Generally speaking most doctors, dentists, chiropractors etc., think very […]
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So many consultants email me with their various problems in their consulting businesses and many times it boils down to this: 1. They don’t have enough quality leads consistently flowing in. 2. Therefore, they don’t have enough sales conversations with quality prospects on a consistent basis. 3. And ultimately they don’t get hired by enough […]
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. Picking a industry to specialize in is tough. In fact, it’s downright scary. So many consultants get hung up on picking a niche that they eventually get paralyzed and never end up picking any niche. And so they continue to put out bland, boilerplate marketing messages that don’t really work. So, here’s my controversial […]
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. One of the worst fears that most consultants secretly nurture is the fear of spending a ton of time, effort and money targeting a niche that doesn’t produce a steady stream of paying clients. Thus leaving them with nothing to show for all of the hundreds of hours of writing niche specific blog posts, […]
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